[Template] Marketing Promotion Calendar

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Here is a template that you can use as a quick snapshot of what your next quarter or the full year are looking like. I like to use this as an easy way to visualize how balanced our marketing programs are.  – – > > Download Template It’s really a simple template but there are…… Continue reading [Template] Marketing Promotion Calendar

3 Easy and Efficient Ways to Plan Marketing Promos that Ensure Team Alignment

There are a lot of different options when it comes to planning marketing promotions. Some are better than others depending on how big your team is or how complex your campaigns are. Here are 3 of the easiest and most user friendly platforms to use to get started. Trello Trello is an easy way to schedule…… Continue reading 3 Easy and Efficient Ways to Plan Marketing Promos that Ensure Team Alignment

Getting Started with Buyer Personas

How to pull together the critical elements of a buyer persona.   If you are selling anything to anyone, one of the most important things you can do is to create detailed buyer personas. This exercise accomplishes many things: Provides information about your buyer to any other stakeholders who might need it – for example…… Continue reading Getting Started with Buyer Personas