3 Easy and Efficient Ways to Plan Marketing Promos that Ensure Team Alignment

It may seem simple, but choosing how to manage your marketing promotions is extremely important. Not only to keep you organized but because as you start layering more promotions into the schedule you’ll need to be able to easily share what you’ve got planned. This not only keeps your team aligned as you grow, butContinue reading “3 Easy and Efficient Ways to Plan Marketing Promos that Ensure Team Alignment”

Getting Started with Buyer Personas

How to pull together the critical elements of a buyer persona. If you are selling anything to anyone, one of the most important things you can do is to create detailed buyer personas. This exercise accomplishes many things: Provides information about your buyer to any other stakeholders who might need it – for example yourContinue reading “Getting Started with Buyer Personas”

Getting Your Message Out

There is arguably nothing more important than figuring out the best way to reach your customers. Figuring out the most effective platform / method to communicate takes time, patience and a lot of testing (that’s the fun part!). Here’s a quick snapshot of a few, keeping in mind my personal context comes mostly from B2BContinue reading “Getting Your Message Out”