Marketing that Scales – the 3Ps of B2B

There’s something not quite right about saying there is a marketing playbook for a SaaS company. While there are components of what you might call a Playbook, marketing is a moving target of strategies and tactics so the Playbook from last year, can’t look very different this year. One of the best and most challenging…… Continue reading Marketing that Scales – the 3Ps of B2B

3 Easy and Efficient Ways to Plan Marketing Promos that Ensure Team Alignment

There are a lot of different options when it comes to planning marketing promotions. Some are better than others depending on how big your team is or how complex your campaigns are. Here are 3 of the easiest and most user friendly platforms to use to get started. Trello Trello is an easy way to schedule…… Continue reading 3 Easy and Efficient Ways to Plan Marketing Promos that Ensure Team Alignment

Getting Started with Buyer Personas

How to pull together the critical elements of a buyer persona.   If you are selling anything to anyone, one of the most important things you can do is to create detailed buyer personas. This exercise accomplishes many things: Provides information about your buyer to any other stakeholders who might need it – for example…… Continue reading Getting Started with Buyer Personas